If you have been to Korea (or Japan) in recent years, you will have noticed the ever-viral 10 Won/Yen Bread snack at street markets.
Shaped like a massive 10 coin, sweet batter is poured into a coin-shaped griddle and filled up with mozzarella cheese for a signature cheese pull made for Instagram.
10 Cents Bread have been selling a Hong Kong-version of the dessert in their Kwai Chung store since last August, they now have come to Central Market to share the virality on Hong Kong Island. Each 10 Cents Bread coin is sold for HKD40.
The Korean owner of the 10 Cents Bread brand in Hong Kong has adapted the concept of 10 Won Bread & 10 Yen Bread into a local version.
10 Cents Bread, Shop 245, 2/F, Central Market, Central