You can pause your HK Express flight booking to Tokyo just for a second because Machida Shoten, Japan’s hottest ramen restaurant chain, has come to Hong Kong to feed you.
Arriving in late June to AIRSIDE mall in Kai Tak, the second-largest ramen chain in Japan comes with true-to-taste recipes of Iekei ramen, a Yokohama style that brings pork marrow, soy sauce, and thick noodles together for a hearty bite.
“[The new Hong Kong restaurant will] use some of the food ingredients delivered from Japan directly and follow the Japanese store’s operational know-how under our business concept of ‘to make ramen as a gift to the world,’” says Tatsuya Sasajima, the executive vice president of Gift Holdings, which owns Machida Shoten.
Machida Shoten is a home-grown Japanese ramen chain, dominating the scene in Japan’s Kanto, Kansai, Chubu, Tohoku, and Chugoku provincial areas. The brand has since expanded to Vietnam, Thailand, Cambodia, and the Philippines in recent years.
The ramen chain was brought to the city with assistance from an agreement signed last spring by the Hong Kong Economic and Trade Office (HKETO) and InvestHK.
Machida Shoten, Shop G011, G/F, AIRSIDE, 2 Concorde Road, Kai Tak